羅氏促進多元化、gongpingxinghebaorongxing，daibiaowomensuofuwudeshequ。zaiquanqiufanweineichuliyiliaobaojianwentishi，duoyuanhuashichenggongdeguanjianyinsu。womenrenwei，baorongxingshilijierenmenbutongyiliaobaojianxuqiudeguanjian。womengongtongyongbaogexing，gongtongbaochiduizhuoyuehulidereqing。jiaruluoshi，meigeshengyindouhuidedaozhongshi。
職位
Manages the Digital Marketing team for the assigned product(s). With team,
creates meaningful customer (healthcare professional [HCP], patient, payer,
etc.) interactions with Roche products and services using existing and emerging
relationship marketing and digital channels communications strategies and
technology.
With team, supports the assigned business or functional unit by leveraging and
orchestrating multichannel marketing expertise to deliver digital marketing
campaigns, strategies and other tactics to audiences that help meet or exceed
business strategies and objectives. Selects, develops, and evaluates employees
to ensure the efficient operation of the function.
Your Opportunity:
* Design holistic social health education strategy, framework, campaign plan
and tactics for Roche key brands
* Work tightly with marketing, medical and communication team to align and
co-execute social education campaigns
* Develop high-quality social content strategy for brand and corresponding
therapeutic areas
* Drive high-quality execution for social content creation and communication
initiatives
* Manage social agency performance and delivery quality
* Drive KPI achievement for social content creation, communication, KOL
satisfaction, audience satisfaction and brand awareness
Who you are
* 5 years working experiences in a well-known social knowledge platform
(WeChat, Red, Tiktok, Kuaishou, Bilibili, Zhihu, etc.) in consumer operation
roles. Health-related experience is not a must.
* ●Strong understanding of internet user mindset and behavior
* ●Strong social content planning and development capabilities
* ●Strong team collaboration spirit
我們是誰
在羅氏，來自100個國家的100，000名員工不斷推動著健康醫療行業的進步。我們一同工作，使羅氏成為了世界領先的以研發為基礎的健康醫療集團。我們的成功源於創新、求qiu知zhi和he多duo元yuan化hua
，也ye源yuan於yu我wo們men把ba相xiang互hu間jian的de差cha異yi作zuo為wei一yi種zhong優you勢shi。為wei了le革ge新xin醫yi療liao健jian康kang領ling域yu
，羅luo氏shi設she定ding了le遠yuan大da的de計ji劃hua，堅jian持chi學xue習xi和he發fa展zhan，並bing不bu斷duan尋xun找zhao與yu之zhi誌zhi同tong道dao合he的de夥huo伴ban。
羅氏中國由製藥和診斷兩大業務領域組成
，員工總數超過7000人。作為全球個體化醫療的領導者
，羅氏製藥和羅氏診斷均在中國建成了完整的價值產業鏈
，包括研究
、開發
、生產、營ying銷xiao等deng環huan節jie。未wei來lai，上shang海hai將jiang成cheng為wei羅luo氏shi繼ji巴ba塞sai爾er和he舊jiu金jin山shan之zhi後hou的de第di三san大da全quan球qiu戰zhan略lve中zhong心xin
，而er羅luo氏shi也ye將jiang繼ji續xu踐jian行xing對dui中zhong國guo的de長chang期qi承cheng諾nuo
，滿man足zu中zhong國guo患huan者zhe的de未wei盡jin之zhi需xu。
羅氏提供平等的職業發展機會。